Laurie Wiggins
CEO
Laurie works with C level executives and founders to grow, scale or acquire technology companies, giving leaders information they can act on immediately.
Growth Advisory for Technology & Software Companies
BuildaMoreValuableTechnologyCompany.
BYOND works alongside software and technology CEOs to identify what's limiting growth, increase revenue and profit, scale operations, and execute smarter acquisitions.
Selected Client Outcomes
- +300%
- Annual Revenue
- +72%
- Leads
- +27%
- Sales Calls
- +7%
- Profit
- Successful
- Acquisition
Selected client outcomes. Results vary by company and engagement.
Three ways to grow
Your next stage of growth requires a different strategy. Each path starts from a different constraint.
The BYOND method
Find the Real Constraint.Fix What Matters.
Growth problems rarely come from one department. BYOND examines the business across operations, finances, customers, competition, market context, sales, marketing and product to identify root causes instead of treating symptoms.
One continuous engagement
Diagnose
Identify the barriers limiting revenue, profit and company value.
Prioritize
Determine which changes can create the greatest business impact.
Execute
Where the work happens
Work alongside leadership and functional teams to implement the plan. This is where most advisory stops and where BYOND does the work with you.
Measure
Track financial and operating outcomes and adjust where required.
Services
Choose the Level of Support You Need.
Diagnose
Understand the business before changing it.
Work alongside you
Senior leadership embedded in execution.
Case studies
Growth You Can Measure.
Featured case
+300%
Annual Revenue
Annual revenue grew 300%
- Challenge
- A midmarket enterprise mobility software publisher relied on one large customer for over half of annual sales revenue and wanted to widen its wireless carrier customer base.
- Diagnosis
- The board and executive team wanted to reduce that concentration, diversify carrier customers, and deepen the enterprise mobility and connectivity portfolio by leveraging the existing operating model, technology assets and supplier relationships.
- Action
- We assembled a team to identify and approach suitable acquisition targets, and found a midmarket target that fit the objectives. Success depended on retaining the target's full carrier customer base and its key technical staff, so the plan was built around that.
- Result
- The target was acquired and integrated. Within two years of closing, annual revenue tripled and the company became a key supplier of enterprise mobility and security software to carriers across North America and western Europe.
More from the casebook
Fractional CGO
Senior Growth Leadership Without Another Full Time Executive.
BYOND's Fractional Chief Growth Officer works directly with the CEO and leadership team to turn growth strategy into execution across sales, marketing, product and operations.
- Executive level growth strategy
- Cross-functional execution
- Accountability to measurable business outcomes
We know how technology companies make money.
Decades of business to business work with technology companies, grounded in how these businesses actually operate.
Recurring revenue
Retention, expansion and the mechanics behind predictable revenue.
Product decisions
What to build, what to retire and what actually moves the business.
Go to market economics
Cost of acquisition, channel mix and the payback that funds growth.
Operating leverage
Delivering more revenue without adding proportional cost.
SectorsSoftwareSaaSTechnology ServicesTechnology-Enabled Businesses
Leadership
Experienced Operators at Your Side.
Hector Del Castillo
Chief Product Officer
Hector helps executives and founders reach greater growth and profitability while spending their time on the work they value most.
- Operator led advisory
- Root cause diagnosis
Start the conversation
What's Keeping Your Company From Its Next Stage of Growth?
Start with a conversation about where the business is today, where you want it to go and what may be standing in the way.